The Best AI Copywriting Tools for 2023

In the ever-evolving digital landscape, the fusion of creativity and technology is no longer a luxury—it’s a necessity. As we stand at the forefront of 2023, the role of artificial intelligence in reshaping the way we craft content is undeniable. The best AI copywriting tools are not just about automating tasks; they’re about enhancing the human touch in every piece of content we create. Whether you’re a seasoned copywriter or a business owner looking to elevate your content game, diving into the world of AI copywriting is not just a trend—it’s the future. In this guide, we’ll explore the crème de la crème of AI copywriting tools that are setting the gold standard this year.

The Rise of AI in Copywriting

The digital age has ushered in countless innovations, but few have been as transformative as the advent of artificial intelligence in the realm of content creation. Just a few years ago, the idea of a machine crafting compelling, human-like content might have seemed like science fiction. But today? It’s our reality.

AI-driven copywriting tools have democratized content creation, making it accessible to all, regardless of their writing prowess. These tools are not about replacing the human touch but enhancing it. They offer efficiency, consistency, and data-driven insights that were previously unimaginable.

Benefits? Oh, there are plenty! For starters, AI copywriting tools can generate content in a fraction of the time it would take a human. They’re also incredibly versatile, capable of adapting to different tones, styles, and industries. And let’s not forget their ability to analyze vast amounts of data to determine what truly resonates with audiences.

Leveraging AI Copywriting for Business Growth

AI copywriting tools are game-changers for businesses, offering significant time savings. Instead of laboring over content brainstorming, simply input your topic into the AI software and receive content ideas almost instantly. Beyond just idea generation, these tools excel in automating tedious tasks like crafting product descriptions for e-commerce platforms. They’re versatile, aiding in creating blog post outlines, meta descriptions, ad copies, social media content, and compelling CTAs. By delegating these tasks to AI, businesses can redirect their focus to larger, impactful projects, driving growth and efficiency.

But with the plethora of tools available in 2023, which ones truly stand out? Let’s dive into the 9 best AI copywriting tools that are making waves this year.

9 Best AI Copywriting Tools for 2023

In the dynamic realm of digital content creation, AI copywriting tools are revolutionizing the way we approach content. These tools, powered by advanced algorithms and machine learning, are not just about automation; they’re about enhancing creativity, ensuring consistency, and delivering content that resonates. Here’s a look at some of the best AI copywriting tools for 2023:

1. Semrush SEO Writing Assistant

Description: Semrush’s SEO Writing Assistant stands out as a comprehensive writing tool, designed to offer writers real-time feedback as they craft their content. Beyond its primary function, it boasts an array of AI-driven copywriting features housed within the Smart Writer suite:

  • Rephraser: A versatile tool that allows users to modify, streamline, elaborate, or condense text, ensuring content remains fresh and engaging.
  • Compose A feature designed to craft content based on specific prompts, making the content creation process smoother.
  • Ask AI A unique feature that provides answers to user queries, which can then be seamlessly integrated into the content.

Pricing: The SEO Writing Assistant is a flagship offering within Semrush’s Content Marketing Platform. To unlock its full potential:

  • Guru Subscription: Priced at $208.33 per month, this package not only grants access to the SEO Writing Assistant but also a plethora of other digital marketing tools.
  • Business Subscription: For those seeking a more extensive toolset, the Business subscription is available at $416.66 per month.

For a deeper dive into the pricing structure and to understand the tool’s capabilities better, it’s recommended to visit their official pricing page. Potential users can also explore the SEO Writing Assistant’s limits via the user manual. And for those on the fence, Semrush offers a free trial, allowing users to test the waters before making a commitment.

2. ContentShake

Description: ContentShake is a beacon for content creators aiming for SEO-optimized blog posts with minimal effort. Powered by AI, it’s not just about generating content; it’s about crafting quality, relevant, and engaging pieces. Whether it’s ideation, outlining, or full-fledged article creation, ContentShake has got you covered.

Pricing: ContentShake offers a straightforward pricing structure with a focus on unlimited AI copywriting. Here’s a breakdown:

  • Demo: Available for free, this version gives users a taste of ContentShake’s capabilities, with the option to upgrade at any time.
  • Paid Plan: Priced at $60 per month, subscribers get:
    • Weekly provision of 25 fresh content ideas, broken down as five ideas for each of five topics.
    • No limits on article creation.
    • Unlimited access to “Compose with AI” and all rewriting functionalities.
    • Hassle-free one-click publishing to WordPress.

3. AI Writing Assistant

Description: The AI Writing Assistant stands out as a versatile content creation tool, offering over 75 unique features to cater to a diverse range of content needs. Whether it’s website pages, blog posts, social media content, emails, product descriptions, or paid search ads, this tool has got it all. Its multilingual capabilities further enhance its appeal, allowing users to craft content in more than 25 languages, making it an indispensable asset for global content strategies.

Pricing: The AI Writing Assistant operates on a credit-based system, where each credit corresponds to one AI-generated word:

  • Demo: The complimentary version offers 1,500 credits, which are non-renewable.
  • Paid Plan: At $49 per month, users receive a generous 200,000 credits monthly.
  • In-app Purchase: For those in need of more credits, an additional $45 provides an extra 200,000 credits each month.

4. AI Social Content Generator

Description: The AI Social Content Generator is a holistic solution for those aiming to craft standout content for social media platforms. Catering to platforms like Facebook, Instagram, TikTok, and YouTube, it doesn’t just stop at generating compelling text. The tool also produces visually appealing images and videos, ensuring your brand resonates across all elements of a post. The initial steps are simple: sign up, provide a prompt for your first post, and detail your brand’s design aesthetics.

Pricing: The AI Social Content Generator is accessible via Semrush’s App Center. Users can embark on a trial and then decide to upgrade based on their experience:

  • Free Trial: Dive into the tool’s capabilities with a seven-day trial.
  • Paid Plan: For $35 monthly, users benefit from:
    • Crafting content tailored for two distinct brands.
    • Generating up to 200 AI-crafted posts monthly.
    • Conducting 100 competitor analyses each month.
  • In-app Purchase: An additional $20 monthly grants users:
    • Content creation capabilities for an added brand.
    • An extra 100 posts.
    • 50 more competitor analysis runs.

5. Headline Optimizer

Description: The Headline Optimizer is not just another tool; it’s a strategic asset for those aiming to perfect their Google Ads headlines. Beyond generating captivating headlines, it offers a unique feature: the ability to gauge real-time reactions from genuine audiences. This feedback mechanism can be a game-changer, ensuring your headlines resonate and lead to an enhanced return on ad spend (ROAS).

Pricing: The Headline Optimizer offers both a taste of its capabilities and a comprehensive paid plan:

  • Demo: Experience the tool’s offerings with a complimentary demo version.
  • Paid Plan: At $65 monthly, subscribers enjoy:
    • Infinite AI-crafted headlines.
    • Boundless headline tests each month.
    • Insights from a dedicated panel of 100 testers.
  • In-app Purchase: An added $50 monthly provides access to an additional 100 testers, ensuring a broader feedback spectrum.

6. Jasper AI

Description: Jasper AI is a writer’s best ally, especially when navigating the challenges of creative blocks. Designed to expedite the content creation journey, it stands out with features like multilingual AI content generation, plagiarism detection, tone customization, and real-time collaborative capabilities. Its seamless integration with platforms such as WordPress, Google Docs, and HubSpot further amplifies its appeal.

Pricing: Jasper AI offers a range of pricing options tailored to different needs:

  • Boss Mode: Starting at $49 per month, this plan is designed for individual users or small teams.
  • Business Subscription: For larger teams or enterprises with more than five users, plans commence at $499 monthly.
  • Trial Offer: Those keen on experiencing Jasper AI’s capabilities can opt for a free trial. However, it’s essential to note that credit card details are required upon sign-up. The trial spans five days, and to avoid any charges, users must cancel before the trial concludes.


Description: stands as a versatile tool in the realm of content creation, offering assistance in everything from brainstorming innovative topics to crafting precise social media posts. Its suite of over 90 free copywriting tools ensures that tasks, whether it’s generating catchy Instagram captions or refining specific paragraphs, are executed with finesse. The Pro account further amplifies its capabilities, supporting content creation in over 25 languages.

Pricing: presents two distinct account options to cater to varied user needs:

  • Free: Offers users 2,000 words monthly.
  • Pro: Priced at $49, it provides unlimited words, five user seats, and supports content creation in 25+ languages.

8. Copysmith

Description: Copysmith is tailored for enterprise and ecommerce marketers, streamlining the process of content creation, launch, and distribution at scale. Users can leverage its array of pre-made templates or customize their own with the Custom Content Generator. Some of its template offerings include website content, ecommerce product descriptions, and social media ads. Additionally, its plagiarism checker ensures content authenticity. Integration capabilities with platforms like Hootsuite, Frase, and Google Docs make it a comprehensive tool.

Pricing: Copysmith offers a tiered pricing structure based on monthly credits for content generation:

  • Starter: At $19, users get 20,000 words.
  • Professional: Priced at $59, it offers 80,000 words.
  • Enterprise: A customized plan that can offer up to unlimited words, tailored to specific needs.

9. Wordtune

Description: Wordtune emerges as a straightforward AI copywriting tool, ideal for budget-conscious marketers. While it doesn’t generate content from scratch, its primary focus is on refining and enhancing existing content. Users can utilize Wordtune for tasks like rephrasing, summarizing long-form content, and repurposing content across various channels. Its Chrome extension further simplifies the process, allowing users to refine drafts on platforms like Google Docs, LinkedIn, and Twitter.

Pricing: Wordtune offers three distinct plans to cater to varied user requirements:

  • Free: Allows up to 10 rewrites daily.
  • Premium: At $9.99 monthly, users enjoy unlimited usage.
  • Premium for Teams: A custom plan, the pricing of which is determined based on team size.

How to Choose the Right AI Copywriting Software

Choosing the right AI copywriting software is crucial for ensuring that your content meets the highest standards of quality and relevance. The ideal tool should align with your business needs and objectives. Here are some factors to consider when making your choice:

  1. SEO: Your chosen software should be adept at assessing the readability of your content. Does it offer suggestions for secondary keywords? A competent AI copywriter should be proficient in evaluating content based on SEO best practices.
  2. Tone of Voice: The last thing you want is for your AI-generated content to sound impersonal or robotic. It’s essential to opt for tools that can discern tone of voice accurately and offer pertinent recommendations.
  3. Ease of Use: The primary objective of using AI for copywriting is to streamline the process and save time. Hence, it’s crucial to select a tool that boasts a user-friendly interface.
  4. Plagiarism Detection: Given the inherent limitations of AI in copywriting, a robust plagiarism checker becomes indispensable to ensure content originality.
  5. Integration: Does your preferred tool seamlessly integrate with third-party applications? Many leading tools, like Semrush’s SEO Writing Assistant, offer integrations with platforms like Google Docs, WordPress, and Microsoft Word.
  6. Export Options: It’s vital to ensure that you can effortlessly export the generated content to various formats, be it documents, spreadsheets, or others.

Ready to Try AI Copywriting Software?

AI copywriting software isn’t designed to replace human writers. Instead, it’s here to augment their capabilities. By leveraging AI, writers can produce content more efficiently, boost traffic, generate more leads, and ultimately drive sales.

If you’re keen on exploring the potential of AI in copywriting, why not start with Semrush’s SEO Writing Assistant and the Smart Writer tools? Dive in and start your free trial today.

Ivy Inkwell
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