The Ultimate Guide to Creating a Powerful Content Calendar Using Trello

Hey there, trendsetter! If you’ve ever felt the weight of consistently churning out content for your brand, trust me, I’ve been there. Managing the content creation workflow for not one, but four of my businesses, has taught me the undeniable value of organization. Many entrepreneurs grapple with the challenge of producing regular content without feeling like they’re on a never-ending treadmill. But with the right tools and strategies, it doesn’t have to be that way. Enter the magic of content calendars, and more specifically, the wonders of Trello. Through trial and error, and many late nights, I’ve discovered that a well-structured content calendar can be the difference between feeling overwhelmed and having a seamless content creation process. Let’s dive into how you can harness this for your brand!

Why Use Trello for Content Calendar Creation?

Trello isn’t just another tool; it’s a game-changer for content planning. With its intuitive board and card system, it makes visualizing your content strategy a breeze. Plus, it’s flexible enough to adapt to your unique workflow. So, why not harness its power for your content calendar?

Setting Up Your Trello Board for Content Planning

Starting with Trello is like setting up a blank canvas. You’re the artist here, and your content is the masterpiece. Begin with a basic content calendar workflow. Think of it as a roadmap, guiding you from content ideation to publication. And remember, there’s a place for both your in-depth, long-form content and those quick, engaging micro posts.

Planning Long-Form Content on Trello

Long-form content isn’t just about length; it’s about depth. It’s your chance to showcase your expertise and make search engines fall in love with you. Start by brainstorming. Let those ideas flow and jot them down on Trello cards. And here’s a pro tip: use Trello’s labels to categorize your content. Whether it’s a blog post, a podcast episode, or a newsletter, there’s a label for that!

Planning Micro Content on Trello

Micro content is your daily hello to your audience. It’s short, sweet, and oh-so-engaging. But here’s the trick: plan it strategically. Create content buckets for each social platform you’re on. Maybe Mondays are for motivational quotes, and Wednesdays are for behind-the-scenes peeks. The choice is yours, but remember, consistency is key.

Advanced Trello Features for Content Planning

Ready to level up your Trello game? Use the calendar power-up. It’s a visual treat, showing you when each piece of content goes live. And if you’re feeling the repetition blues, set up templates. It’s like having a blueprint for every content type. And if you’ve got a team, bring them on board (pun intended). Collaborate, assign tasks, and watch your content strategy come to life.

Comprehensive Trello Content Calendar Checklist

  1. Getting Started
    • Sign up for a Trello account if you don’t have one.
    • Familiarize yourself with Trello’s board and card system.
  2. Setting Up Your Content Calendar Board
    • Create a new Trello board titled “Content Calendar.”
    • Set up lists representing each stage of your content process, from ideation to publishing.
  3. Planning Long-Form Content
    • Brainstorm long-form content ideas.
    • Add each idea as a card on the Trello board.
    • Use labels to categorize each card (e.g., blog, newsletter, podcast).
    • For each idea, go into the card’s description and create a quick outline.
    • Attach any relevant documents, outlines, or resources to the card.
  4. Research Phase
    • For each content idea, research relevant SEO keywords.
    • Refine and edit headlines to ensure they’re engaging and competitive.
    • Use the checklist feature to outline specific research steps for each content type.
  5. Production Phase
    • Move content ideas to the production list once they’re ready to be created.
    • Record, write, or produce the content.
    • Edit and refine the content as needed.
  6. Publishing and Promotion
    • Once content is finalized, move it to the ready for publishing list.
    • Add all finishing touches and details.
    • Publish the content on the intended platform.
    • Promote the content across your social media channels or other platforms.
  7. Planning Micro Content
    • Create content buckets for each social media platform.
    • Decide on the frequency and type of posts for each platform (e.g., business advice, video teasers).
    • Add micro content ideas as cards, categorized by content bucket.
    • For each post, add the caption in the card’s description.
    • Attach any relevant images, videos, or GIFs to the card.
  8. Advanced Trello Features
    • Activate the calendar power-up for a visual overview of your content schedule.
    • Assign due dates to each card to keep track of publishing timelines.
    • Set up templates for repetitive content types to streamline the process.
    • Collaborate with team members by assigning tasks and setting deadlines on cards.
  9. Review and Adjust
    • Periodically review your content calendar to ensure it aligns with your brand goals.
    • Adjust and refine content ideas based on feedback, analytics, or changing priorities.


Planning your content in advance isn’t just a time-saver; it’s a sanity-saver. With Trello by your side, you’re not just creating content; you’re crafting a strategy. So, embrace the power of planning, repurpose content smartly, and watch your brand shine.

Bonus: Free Content Calendar Template

To give you a head start, we’re offering a free content calendar template. It’s designed to kickstart your content planning journey. Download, customize, and let the content magic begin!

Download FREE Google Sheets Content Calendar

Download FREE Trello Editorial Calendar

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Mia Melo
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